It became a textbook example of why daytime soaps fail on streaming. Ryan Moloney (Toadie) and Lucy Durack (Rose) in Neighbours. ‘A reliable salve in an unpredictable world’:
One Life to Live and All My Children were both cancelled by the end of the year. “Asking most people to regularly watch more than a half hour per day online seems to be too much,” Prospect Park said at the time. Within two and a half weeks, the producers halved their output to just two episodes a week. It feels weird to jump ahead if every episode is right there. But on streaming, episodes yet to be watched pile up. With slow-moving soaps on broadcast TV, if you miss an episode or even an entire week it is not a big deal – you just catch up with the next one. The move was disastrous: Prospect Park discovered that viewers were overwhelmed by having too many episodes to watch and they stopped watching. A company named Prospect Park licensed the rights and revived the shows the following year for distribution via its own website and third-party services Hulu and iTunes.
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In the UK, it will be uploaded daily on Amazon’s Freevee despite what we already know: daily soaps don’t work on streaming.īack in 2011, as daytime TV audiences were spending less time watching and more time online, long-running US daytime soaps One Life to Live (which started in 1968) and All My Children (1970) were cancelled by the US ABC network.
In Australia, Neighbours is set to return as 30-minute episodes four nights a week on Channel 10 at the all-new time of 4:30pm in the afternoon (and again on 10 Peach at the old-school 6:30pm time slot). To paraphrase Jurassic Park’s philosopher Ian Malcolm: TV executives were so preoccupied with whether or not they could bring back Neighbours, they didn’t stop to think if they should. There’s a lingering thought surrounding its return.
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